Redes sociais podem servir para prever a falência de um negócio

Via Veja

Com base em check-ins feitos online, pesquisadores acertaram quais estabelecimentos faliriam em 6 meses 80% das vezes

Com base em dados relacionados a redes sociais e ao transporte público, pesquisadores liderados pela Universidade de Cambridge, na Inglaterra, conseguiram prever se um novo negócio iria falir em até seis meses. Com uma precisão de 80%, o modelo elaborado pelos cientistas leva em conta principalmente a localização do estabelecimento e a quantidade de pessoas que o visitam para determinar o seu sucesso.

A pesquisa considerou mais de 74 milhões de check-ins feitos na mídia social Foursquare em dez cidades, entre elas Londres, Singapura, Nova York e Paris, e cruzou as informações obtidas com dados de 181 milhões de corridas de táxi em Nova York e Singapura.

Os critérios utilizados foram três: os padrões de visitas que cada região recebia em cada hora do dia, o número de pessoas de outras áreas que visitavam cada região e o bairro em que se localizavam.

O resultado final foi de que, mesmo sem possuir informações relativas, por exemplo, ao nível de satisfação do cliente de cada loja ou sobre a qualidade dos produtos vendidos, a pesquisa foi bem-sucedida em apontar o futuro próximo dos negócios estudados. O acerto sobre se haveria ou não falência se deu em 4 a cada 5 vezes.

Uma importante tendência observada pelo estudo foi a de que estabelecimentos presentes em diversos bairros diferentes tendem a sobreviver por mais tempo. Outro interessante fato registrado é o de que negócios que são populares durante todo o dia, em vez de só em certos momentos, têm menores probabilidades de falir.

47 comentários em “Redes sociais podem servir para prever a falência de um negócio”

  1. I actually wanted to post a brief word in order to appreciate you for all the magnificent information you are giving out at this website. My long internet research has finally been paid with reasonable insight to go over with my colleagues. I would point out that many of us site visitors are definitely fortunate to dwell in a wonderful site with very many brilliant people with good techniques. I feel quite grateful to have used your entire webpage and look forward to some more excellent minutes reading here. Thanks a lot again for everything.

  2. I and also my buddies were found to be viewing the great items found on your site then quickly came up with a terrible feeling I never expressed respect to the blog owner for those strategies. Those young men became for this reason warmed to read them and already have pretty much been taking pleasure in them. We appreciate you actually being considerably accommodating and also for using variety of tremendous subjects millions of individuals are really desirous to discover. My honest regret for not saying thanks to sooner.

  3. Thank you for every one of your effort on this blog. My mom really likes carrying out investigation and it is obvious why. My partner and i know all relating to the dynamic ways you offer powerful steps on this web site and in addition inspire participation from other ones about this issue and our own simple princess has always been studying a lot. Have fun with the remaining portion of the new year. You are always conducting a fantastic job.

  4. A lot of thanks for your own effort on this site. Debby loves managing investigation and it’s easy to understand why. A number of us hear all of the powerful means you convey good tricks via the web blog and in addition boost participation from visitors on this concept and our own simple princess has always been becoming educated a lot of things. Enjoy the rest of the new year. You’re the one conducting a fantastic job.

  5. I have to express appreciation to you for bailing me out of such a situation. Just after browsing throughout the the net and coming across solutions that were not powerful, I believed my life was gone. Living minus the strategies to the issues you’ve resolved by way of your good blog post is a critical case, and the kind that could have negatively damaged my career if I had not discovered your blog post. Your own knowledge and kindness in handling every aspect was priceless. I’m not sure what I would’ve done if I hadn’t discovered such a subject like this. It’s possible to now look forward to my future. Thanks very much for this specialized and sensible guide. I will not hesitate to endorse your web page to anybody who wants and needs care about this subject.

  6. I want to express my gratitude for your kind-heartedness giving support to women who should have assistance with this particular concern. Your real dedication to getting the message throughout has been remarkably significant and have always allowed men and women much like me to get to their dreams. This important guidelines can mean a great deal a person like me and somewhat more to my peers. With thanks; from each one of us.

  7. I am writing to let you know of the amazing experience my cousin’s princess went through reading your webblog. She figured out a wide variety of things, which included what it’s like to possess a great giving mood to make men and women completely have an understanding of a variety of complicated issues. You really did more than her expected results. I appreciate you for offering these productive, safe, educational and in addition easy guidance on this topic to Tanya.

  8. I really wanted to compose a message so as to thank you for all the unique steps you are giving at this website. My prolonged internet lookup has now been paid with excellent tips to talk about with my visitors. I ‘d point out that most of us readers are undoubtedly endowed to live in a great community with many wonderful people with great solutions. I feel truly happy to have encountered your web pages and look forward to many more fun minutes reading here. Thank you once again for a lot of things.

  9. I not to mention my pals were studying the good things found on your web page and immediately developed a horrible feeling I never expressed respect to the web blog owner for those tips. These young boys appeared to be glad to read through all of them and now have very much been making the most of those things. We appreciate you actually being indeed accommodating and then for opting for this kind of really good topics millions of individuals are really desperate to learn about. My very own honest regret for not expressing appreciation to you earlier.

  10. I precisely desired to say thanks yet again. I’m not certain the things that I might have taken care of in the absence of the smart ideas discussed by you about such a situation. It truly was the daunting case for me, however , viewing your well-written manner you managed it forced me to cry for delight. Now i’m happy for this assistance and trust you are aware of an amazing job your are accomplishing instructing other individuals by way of your blog post. Probably you’ve never met all of us.

  11. I actually wanted to make a simple comment in order to say thanks to you for all the superb hints you are placing at this site. My time consuming internet look up has now been recognized with reasonable content to write about with my companions. I ‘d believe that many of us site visitors actually are very endowed to exist in a superb network with many marvellous individuals with good points. I feel extremely fortunate to have encountered your entire web pages and look forward to really more pleasurable moments reading here. Thanks a lot again for all the details.

  12. Thank you so much for giving everyone an extraordinarily memorable opportunity to discover important secrets from here. It is usually so pleasurable plus stuffed with a lot of fun for me personally and my office friends to visit your site particularly three times in one week to read the new things you have. And lastly, I am certainly impressed with your terrific creative ideas you give. Certain two facts in this post are clearly the best I have ever had.

  13. I want to get across my gratitude for your kind-heartedness supporting people that require guidance on in this content. Your real dedication to getting the message along turned out to be incredibly useful and have continuously helped some individuals like me to get to their desired goals. Your own valuable advice signifies so much to me and further more to my office colleagues. Best wishes; from all of us.

  14. I am also writing to make you be aware of of the outstanding encounter my cousin’s girl had viewing your webblog. She realized several pieces, most notably what it is like to have an amazing giving mood to let men and women with no trouble completely grasp a variety of problematic matters. You actually did more than our expectations. Thanks for giving those practical, dependable, edifying as well as easy thoughts on your topic to Ethel.

  15. A lot of thanks for every one of your effort on this blog. Ellie really loves engaging in investigations and it is easy to see why. A number of us learn all relating to the lively medium you provide powerful ideas via your web blog and as well as boost response from some others about this situation while our own child is becoming educated a great deal. Have fun with the rest of the new year. You are always doing a tremendous job.

  16. I as well as my guys ended up going through the nice suggestions on your website and so the sudden I had a terrible suspicion I never thanked you for those strategies. Those women were definitely certainly very interested to learn all of them and have in effect definitely been enjoying those things. Appreciate your indeed being well thoughtful and also for picking this sort of terrific topics millions of individuals are really desirous to know about. My very own honest apologies for not saying thanks to you earlier.

  17. I truly wanted to jot down a brief message to thank you for some of the remarkable tips you are writing at this website. My prolonged internet search has at the end been honored with reliable suggestions to talk about with my family and friends. I ‘d say that most of us site visitors are unquestionably blessed to be in a fabulous community with so many special individuals with very beneficial tips and hints. I feel truly grateful to have come across your website page and look forward to really more exciting moments reading here. Thanks a lot once more for all the details.

  18. I needed to draft you a very small remark to help say thank you yet again regarding the precious principles you have provided on this website. It has been so extremely open-handed with people like you to convey unreservedly all a lot of folks could possibly have made available as an e-book in making some profit for their own end, and in particular seeing that you might well have done it if you decided. These points likewise acted as the good way to know that many people have the same dream really like mine to find out a lot more with respect to this matter. I’m sure there are millions of more enjoyable occasions up front for people who check out your site.

  19. My husband and i felt quite delighted when Michael could finish up his studies through the entire ideas he made from your own web page. It is now and again perplexing just to be handing out steps which usually many others may have been making money from. Therefore we consider we have the blog owner to give thanks to for this. The most important illustrations you’ve made, the straightforward blog navigation, the friendships you give support to create – it’s got mostly astonishing, and it’s really helping our son in addition to us reason why that content is awesome, which is wonderfully fundamental. Thank you for all the pieces!

  20. A lot of thanks for every one of your effort on this blog. My aunt delights in carrying out investigations and it is easy to see why. We all notice all regarding the powerful ways you deliver informative tips and tricks on your web site and as well as welcome response from other ones on this issue while my child is always understanding a lot. Take pleasure in the rest of the new year. You have been doing a brilliant job.

  21. I’m just writing to let you know of the notable encounter my wife’s child found going through your web page. She realized a lot of things, including what it’s like to have an incredible helping mindset to make a number of people really easily gain knowledge of several tortuous issues. You undoubtedly did more than readers’ expected results. I appreciate you for delivering the productive, trustworthy, revealing and in addition easy tips about this topic to Sandra.

  22. Thanks for all your valuable work on this web page. Gloria really likes setting aside time for investigation and it’s obvious why. I know all of the dynamic mode you give vital tricks by means of the web blog and improve response from other individuals on that subject so our daughter is discovering so much. Have fun with the remaining portion of the year. You have been conducting a very good job.

  23. Thanks for all of the work on this web site. Kate really likes setting aside time for internet research and it is simple to grasp why. I know all relating to the powerful method you provide very helpful thoughts on the website and therefore attract participation from others about this issue so our favorite girl is actually starting to learn a lot. Take pleasure in the rest of the year. You are conducting a powerful job.

  24. I must convey my affection for your kindness for men and women that actually need help on this subject matter. Your personal dedication to getting the solution throughout became quite interesting and has frequently permitted others just like me to attain their pursuits. Your own valuable hints and tips entails so much to me and somewhat more to my fellow workers. Thanks a ton; from everyone of us.

  25. I am writing to let you understand what a outstanding experience my wife’s princess obtained reading through your blog. She came to understand some things, most notably what it is like to possess a very effective coaching mood to have folks very easily thoroughly grasp various complicated subject matter. You actually did more than people’s expectations. Thanks for coming up with those good, trustworthy, edifying and unique thoughts on your topic to Evelyn.

  26. I want to point out my affection for your generosity for all those that need assistance with that content. Your real commitment to getting the message across ended up being exceedingly effective and has consistently encouraged girls like me to reach their endeavors. Your own invaluable suggestions indicates so much to me and even more to my mates. Best wishes; from all of us.

  27. I wanted to put you a little observation so as to thank you so much as before for your personal great pointers you’ve shared at this time. It has been certainly open-handed of you in giving unhampered just what many people could possibly have offered as an ebook to generate some bucks for themselves, mostly considering that you might have tried it if you considered necessary. These suggestions in addition served like the great way to be aware that other people online have the identical fervor much like mine to understand very much more in respect of this issue. Certainly there are several more pleasurable times ahead for people who take a look at your site.

  28. I and my pals were looking through the good ideas on your website and then the sudden came up with a terrible suspicion I had not thanked the blog owner for those secrets. The guys came happy to read them and have in effect pretty much been tapping into these things. Thank you for getting indeed helpful as well as for using such essential issues millions of individuals are really needing to understand about. Our honest apologies for not expressing gratitude to you sooner.

  29. I simply wanted to thank you so much all over again. I do not know the things that I might have gone through without these strategies revealed by you relating to this subject. It had become a troublesome difficulty for me, nevertheless seeing the specialised tactic you dealt with that took me to jump for contentment. I will be happy for the advice and as well , trust you recognize what a powerful job you’re getting into teaching many people using a web site. I know that you’ve never encountered all of us.

  30. My wife and i were so fulfilled Ervin could do his web research from your ideas he gained through the site. It’s not at all simplistic to just always be handing out tips others might have been selling. And we all figure out we have the blog owner to appreciate for that. Most of the illustrations you made, the straightforward web site navigation, the relationships you will aid to promote – it is all amazing, and it’s really leading our son in addition to our family feel that this matter is exciting, and that’s extremely essential. Many thanks for the whole lot!

  31. My wife and i were very delighted that Raymond could conclude his researching via the precious recommendations he obtained using your web pages. It is now and again perplexing to just find yourself giving out instructions some others might have been making money from. And now we see we have got the writer to thank for this. The type of illustrations you made, the straightforward site menu, the friendships your site make it easier to instill – it’s mostly astonishing, and it’s letting our son in addition to the family understand this concept is excellent, which is certainly incredibly indispensable. Thanks for the whole lot!

  32. I would like to show some thanks to you just for rescuing me from this scenario. Just after looking out through the the web and meeting recommendations which were not helpful, I assumed my life was gone. Existing without the presence of answers to the difficulties you’ve fixed as a result of your site is a serious case, as well as the kind that would have in a negative way affected my entire career if I hadn’t encountered your web blog. Your main talents and kindness in taking care of almost everything was useful. I don’t know what I would have done if I had not come across such a solution like this. I can also at this time look forward to my future. Thanks very much for this expert and amazing help. I will not be reluctant to propose your web sites to any person who wants and needs care about this problem.

  33. Thank you so much for giving everyone an exceptionally marvellous chance to read in detail from here. It is often very pleasing and stuffed with a good time for me and my office friends to visit your web site a minimum of three times in 7 days to read the fresh guidance you have. Not to mention, we are certainly contented with your surprising strategies you give. Certain 2 ideas in this post are unquestionably the very best I have ever had.

  34. I simply needed to thank you very much again. I do not know the things that I would’ve handled in the absence of the type of thoughts shown by you on that topic. It became a real depressing situation in my circumstances, but looking at the very professional mode you solved the issue made me to cry with happiness. I am just thankful for your support and then wish you really know what a powerful job you happen to be putting in instructing the rest through a site. Most probably you have never encountered all of us.

  35. I would like to get across my admiration for your kind-heartedness in support of folks who require guidance on the question. Your very own dedication to getting the solution all around became exceptionally advantageous and has frequently encouraged ladies like me to realize their desired goals. Your informative instruction can mean much a person like me and even more to my mates. Regards; from all of us.

  36. Thanks for every one of your labor on this web site. My aunt takes pleasure in carrying out internet research and it is easy to understand why. We all hear all regarding the lively means you give reliable thoughts via your blog and invigorate contribution from website visitors about this concept and our own simple princess has always been understanding a great deal. Have fun with the remaining portion of the year. You have been carrying out a dazzling job.

  37. Thanks for all of the efforts on this web site. Ellie delights in participating in internet research and it’s simple to grasp why. A number of us know all regarding the powerful way you give advantageous solutions through this website and as well as strongly encourage participation from other people on the content while our princess is certainly learning so much. Enjoy the rest of the new year. You’re the one performing a superb job.

  38. Thanks for all of the hard work on this web page. My mom enjoys managing investigations and it’s really easy to see why. We all hear all relating to the lively means you convey worthwhile guidelines on this web blog and recommend participation from visitors on this subject then my princess is now starting to learn a lot of things. Take advantage of the rest of the new year. You’re the one carrying out a superb job.

  39. I have to point out my admiration for your kindness in support of those who really need help on that area of interest. Your personal commitment to passing the message all-around became exceptionally powerful and has continuously encouraged associates like me to reach their endeavors. Your entire warm and friendly useful information denotes a whole lot to me and far more to my office colleagues. Thanks a ton; from all of us.

  40. My spouse and i were very thrilled Jordan could finish up his preliminary research using the precious recommendations he came across through your weblog. It’s not at all simplistic just to continually be offering facts which often many people could have been trying to sell. We really remember we have got the writer to be grateful to for that. The specific explanations you made, the straightforward website navigation, the friendships your site make it easier to instill – it is everything wonderful, and it’s helping our son in addition to us feel that that idea is entertaining, and that is seriously fundamental. Thanks for all!

  41. I and also my pals came viewing the nice strategies from the website and then all of the sudden developed a horrible feeling I never expressed respect to you for those strategies. All of the men appeared to be absolutely happy to learn all of them and have now in reality been having fun with those things. Thank you for actually being very considerate and then for having this form of tremendous things millions of individuals are really wanting to discover. My very own honest apologies for not expressing appreciation to earlier.

  42. I wish to express appreciation to this writer just for bailing me out of this particular dilemma. As a result of surfing around throughout the search engines and finding tricks that were not helpful, I was thinking my life was over. Existing devoid of the solutions to the problems you have resolved as a result of this review is a critical case, and those which might have in a wrong way damaged my career if I hadn’t discovered your blog. The expertise and kindness in maneuvering every aspect was vital. I don’t know what I would’ve done if I hadn’t come across such a thing like this. I can now relish my future. Thanks very much for this professional and results-oriented guide. I won’t think twice to refer your site to anybody who should receive counselling about this subject.

  43. Thank you for all of your efforts on this website. Ellie take interest in carrying out research and it’s really simple to grasp why. A number of us learn all relating to the lively method you present vital secrets through your website and therefore inspire participation from some others on this point then our favorite girl has been being taught a lot. Have fun with the remaining portion of the year. Your carrying out a pretty cool job.

  44. I together with my pals ended up reading the good solutions located on the blog while then developed an awful suspicion I never expressed respect to you for those strategies. The young boys were definitely certainly joyful to see all of them and have in effect surely been having fun with those things. Appreciation for genuinely simply helpful and also for finding these kinds of useful resources most people are really desperate to understand about. My honest apologies for not expressing appreciation to you earlier.

  45. I not to mention my friends happened to be reviewing the excellent tricks from your web page and so immediately got a horrible suspicion I never expressed respect to the web site owner for those techniques. These people had been passionate to study all of them and have now honestly been having fun with those things. Appreciate your really being very kind as well as for finding this sort of wonderful ideas most people are really desirous to learn about. My very own sincere regret for not saying thanks to you sooner.

Deixe uma resposta